Investigating the Buy Now Pay Later market in Indonesia

The popularity of Buy Now Pay Later (BNPL) options for online shopping is on the rise in Indonesia, with almost one in ten (9%) Indonesians utilizing this payment method. This trend highlights the everchanging landscape of financial innovation in the country.

A recent report delves into the demographics of BNPL users in Indonesia, shedding light on their online shopping habits, preferred categories, and favored brands. Interestingly, the study reveals that the adoption rate of BNPL is increasing among the older generation, even though the younger generation currently makes up a higher share of users.

This shift in payment preferences signifies a growing acceptance and comfort with alternative payment methods among Indonesian consumers. To learn more about this trend and its implications, consult our comprehensive report on BNPL usage in Indonesia.

Similar Posts